Rodeo Drive

This two mile long street in Beverly Hills is known for its luxury goods stores and fashionistas.

TravelCurious Tip

Rodeo Drive looks better at night than during the day, particularly at Christmas time when the Yuletide displays are on show and fairy lights are sprinkled everywhere

Rodeo Drive is a three-block portal to Los Angeles glitz. Running between Wilshire Boulevard and Santa Monica Boulevard, it is one of the most famous shopping spots in the United States, and is among the most expensive places in the world. This is where the stars do their shopping, and where many others come to catch a glimpse them doing so.


All the most celebrated clothing designers have boutiques here, from Gucci and Armani to Christian Dior and Coco Chanel. It is in fact home to one of the most expensive stores in the world: Bijan. To shop here you must book an appointment in advance, and the typical customer apparently spends around $100,000 in a single visit. To top things off, Rodeo Drive is of course studded with jewellery stores, like Cartier and Tiffany. Even without buying things, it all makes for glorious window-shopping.


Much of Rodeo Drive is perhaps surprisingly understated in design, with the exception of Via Rodeo. This little stretch was inspired by a romantic vision of old Europe. Its short, curved streets are paved with cobblestones and lined with classically styled buildings. Expect stone archways, flowing fountains and wrought-iron lamp posts. It’s a great spot for a photo.

Nearby Attractions

See all attractions in Los Angeles
Sunset Strip
From the counter-culture of the 60s to the rock and roll decadence of the 80s, the strip is a hub of creativity.
Beverly Wilshire Hotel
It has been home to many stars such as Elvis and John Lennon and was the setting for 'Pretty Woman'.
Sprinkles Cupcakes
Sprinkles cupcakes have become a worldwide phenomenon, but their flagship is in Beverly Hills. Don't fancy the queue? Grab your cupcake from an ATM.
Beverly Hills
Stroll around Beverly Hills, and imagine yourself living amongst those who write America's most famous zip code, 90210, on each letter they pen!
The Golden Triangle
The focal point of Beverly Hills, the Golden Triangle is the place to get your iconic shot in 90210.
The Playboy Mansion
The home of Playboy Magazine, Hugh Hefner and the famous Playboy Bunnies.

Related Tours

The Best of Los Angeles: Private Full-Day Highlights Driving Tour

The City of Angels enjoys a stunning location: set within a broad basin, backdropped by vast mountain ranges, dark-green forests, desert sands and the beautiful beaches of the Pacific Coast. The "City of Angels" flourished into a world-famous entertainment industry throughout the twentieth century, as people and businesses alike moved to the city to be a part of the magic - and Hollywood was born.

On your private full-day driving tour, you will:

  • Enjoy spectacular views over Los Angeles from Griffith Park and pop into the Griffith Observatory;
  • Venture down to Hollywood Boulevard, and stroll along the Walk of Fame, passing both the Dolby Theatre and TCL Chinese Theatre;
  • Snap pictures of the iconic Hollywood sign;
  • Continue along Sunset Strip, and walk by the Viper Room and Chateau Marmont;
  • Refuel yourself at La Brea Farmers Market;
  • Cruise through the highlights of Beverly Hills, such as The Playboy Mansion and Rodeo Drive- the best place in LA to see and be seen;
  • Unwind at the Santa Monica Pier amusement park;
  • End your tour by relaxing at Venice Beach and Muscle Beach as the sun sets over the Pacific.


Your adventure begins with a bird's eye view of a city that has been described as 500 miles wide and one mile deep. Should you fancy, pop into the Griffith Observatory (please note, the observatory is closed on Mondays).

Next venture down to Hollywood Boulevard, where the Walk of Fame, the Dolby Theatre and of course the beautiful TCL Chinese Theatre await you. The concrete blocks in the famous forecourt bear the hand and footprints of film legends.

Find the prints of your favourite star, and then ask your guide to snap a shot of you with the iconic 'Hollywood' sign in the hills behind you. Then meander down the Sunset Strip where you happen past iconic places like the Viper Room and Chateau Marmont.

Enjoy your lunch (food not included in price) stopping at The Grove & Farmer’s Market, an LA institution where more than 100 produce stalls and restaurants cater for every conceivable foodie whim, from nutritious Californian superfood salads to gourmet burgers, man-sized steaks and fajitas.

In this luxury district, you will see famous locations including the Greystone Mansion and the Beverly Wilshire Hotel, where the classic ‘Pretty Woman’ was filmed. You may even have the chance to grab a quick glance at the Playboy Mansion, Rodeo Drive, and the famous palm-tree-lined streets.

A trip to the Californian coast will give you time to unwind before our final stop. Enjoy some rides at the Santa Monica Pier amusement park and then soak up the Bohemian vibes of Venice Beach.

There’s never a dull moment on the boardwalk, where you’ll see the colourful locals and the famous Muscle Beach.

Los Angeles Iconic Highlights: Private Half-Day Driving tour

Los Angeles is a city with much to discover. Take our half-day highlights tour to uncover the main attractions of the city!

On your private driving tour, you will:

  • Begin your tour on Hollywood Boulevard and enjoy a walk amongst the stars down the Walk of Fame;
  • Pass iconic attractions such as the TCL Chinese Theatre and the Dolby Theatre;
  • Snap pictures of the Hollywood sign;
  • Continue along the Sunset Strip, passing famous haunts like the Viper Room and Chateau Marmont;
  • Keep your eyes peeled in Beverly Hills for stars popping in and out of their homes;
  • Visit Venice Beach, the hub of creatives, millennials, and foodies;
  • Return to your hotel or ask your private guide to leave you in Venice for the rest of the day.


Your experience begins on Hollywood Boulevard, home to some of the most iconic attractions such as the TCL Chinese Theatre, the Dolby Theatre and of course the Hollywood Walk of Fame. Created in 1958, this famous pavement celebrates the Hollywood greats - from silent film stars to modern-day heroes.

Your knowledgeable guide will also point out the best spot to get that perfect snap of the Hollywood sign in the background. You will continue on to the Sunset Strip and see famous places such as the Viper Room and Chateau Marmont.


In this luxury district, you will visit famous locations such as the Greystone Mansion and the Beverly Wilshire Hotel (now the 'Four Seasons') where the classic ‘Pretty Woman’ was filmed. Other highlights include The Playboy Mansion, Rodeo Drive and the famous palm-tree-lined streets.

Your adventure ends with a breezy drive to beautiful Venice Beach. Take the time to unwind and soak up the Bohemian vibes of this vibrant community. There’s never a dull moment on the boardwalk, where you’ll see the colourful locals and the famous Muscle Beach.

At the end of your tour, your guide will be able to suggest great eateries for your lunch or dinner, should you choose to stay in the area, otherwise they will be able to transport you back to your hotel.

LA's Iconic Movie Locations: Private Full-Day Driving Tour

On your private, driving tour of Los Angeles, delve into entertainment and pop culture history as you take centre stage in the most famous scenes from the silver screen.

On your private driving tour, you will:

  • Be whisked away by your driver guide to the Walk of Fame on Hollywood Boulevard.
  • Chinese Theatre
  • Sunset Strip
  • See iconic places, including Château Marmont,
  • the Viper Room, and 
  • the Capitol Records building.
  • Playboy Mansion
  • Venture into Beverly Hills to see the Greystone Mansion and the Beverly Wilshire Hotel.
  • Visit historic Downtown LA and visit the Bradbury building.
  • Enjoy lunch at one of the city's gastropubs, per your guide's recommendations (price not included).
  • Drive up to the Greek Theatre in Griffith Park and enjoy some of the city's best views. 


Your day begins on Hollywood Boulevard which has been featured in numerous blockbusters including Speed, The Italian Job, Blazing Saddles, and Borat. It is also home to the TCL Chinese Theatre and Walk of Fame, where you can compare your handprints to those of your favourite stars. Take a stroll onto Vine Street to see Capitol Records, famously ‘destroyed’ in The Day After Tomorrow.

During your stroll, your guide will show you the best spot to get a shot of the iconic Hollywood Sign. Continuing on to Sunset Strip, you will see famous places such as Johnny Depp’s Viper Room, a classic Hollywood haunt. Other highlights include Château Marmont and the Playboy Mansion.


Then experience the luxury of Beverly Hills, whose highlights include the Beverly Wilshire Hotel from Pretty Woman and the Greystone Mansion, which has been used as a filming location over 75 times, including in the cult classic The Big Lebowski.

Your tour continues in downtown L.A., where you will get to explore the magnificent Bradbury Building - itself used as the backdrop for countless shows, music videos, and film scenes. After, your private guide will help you find the perfect dining spot to relax and refuel, such as the Cicada restaurant located just a 10-minute walk away.

Brad and Angelina tangoed here in Mr and Mrs Smith. Queen Latifah and Steve Martin also danced at the restaurant in Bringing Down the House. It looks exactly the same today as it did on screen.


Finish off your day with a drive to the beautiful Griffith Park and see the famous Greek Theatre from Russell Brand’s comedy hit Get Him to the Greek. Enjoy sweeping vistas over Los Angeles before returning to your hotel or a drop-off location of your choosing. 

Beverly Hills & Rodeo Drive: Private 2-hour Walking Tour

Nestled in the heart of Los Angeles County, between LA and West Hollywood, Beverly Hills is a world of its own, synonymous with luxury, wealth and celebrity culture. Here you’ll find plush hotels, extravagant mansions, ultra high-end boutiques and the legendary 90210 zip code. Our private walking tour allows you to peel back the layers of Beverly Hills, exploring the opulent streets with a local guide who will share fascinating stories of the city’s past and present, beyond the glitz and glamour that you see on TV.

On your private walking tour, you will:

  • Discover beautiful Beverly Hills in the company of a local guide; 
  • Begin your tour at The Beverly Wilshire, an extravagant hotel featured in Pretty Woman and other Hollywood movies;
  • Uncover the origins of Beverly Hills and see some of its most iconic buildings;
  • Stroll past the upscale designer stores of dazzling Rodeo Drive and learn how it became one of the world’s ritziest shopping streets;
  • Visit the fabled 90210 district and hear about some of its famous residents over the years;
  • Admire the eye-catching architecture of the Union 76 gas station;
  • Take in Beverly Hills City Hall, an elegant Spanish Renaissance-style building with a distinctive dome;
  • Enjoy the manicured lawns of Beverly Hills Garden Park, home of the Beverly Hills sign and the lovely lily pond;
  • Make your way along Santa Monica Boulevard, the historic end of Route 66.

Delve into the extravagant decadence of Beverly Hills on a private, two-hour walking tour designed for travellers who want to experience the city through a local lens. Beginning at the legendary Beverly Wilshire Hotel, immortalised by Pretty Woman and decades of Hollywood history, this engaging orientation tour will introduce you to the stories behind one of the world’s most famous neighbourhoods.

You will make your way along Rodeo Drive, where couture boutiques and polished façades reflect how this street evolved into a global symbol of luxury. Beyond the storefronts, your guide reveals the lesser-known moments and personalities that shaped its reputation. After a healthy dose of window shopping, you’ll pass beloved institutions such as Nate ’n Al’s, the elegant Courtyard Building, and La Scala, each carrying stories that go far beyond their doors. A highlight along the way is the striking Union 76 gas station, whose futuristic design offers an unexpected architectural counterpoint to its surroundings.

The tour continues past notable buildings such as the Wallis Annenberg Centre for the Performing Arts and the stately Beverly Hills City Hall, an exquisite example of Spanish Renaissance architecture crowned by its iconic dome. A pause in Beverly Gardens Park offers a chance to enjoy the carefully tended green space, home to the Beverly Hills sign and its tranquil lily pond, an ideal spot to appreciate the city at a slower pace.

As the walk concludes on Santa Monica Boulevard, once the historic endpoint of Route 66, you will leave with a deeper understanding of Beverly Hills beyond its glamorous image. Throughout the experience, your knowledgeable guide will share engaging anecdotes, hidden details, and insights into the people and events that gave the city its distinct character, making this an ideal introduction for travellers seeking an authentic, thoughtfully paced exploration with a local companion.

x

Guides

Join the fastest growing community of professional tour guides.

Partners

Use our easy to integrate toolset to include Tours & Attractions in your customer journey.